NBS Welcome Honorary Visiting Professor Mike Sassi for Business Leaders Lecture

Following the prolonged period of events and meetings taking place through our computer screens, it was fantastic to welcome Honorary Visiting Professor Mike Sassi and all of our guests for our first face to face Business Leaders Lecture since the pandemic. Mike – who started the Business Leaders Podcast Series, despite the impact of Covid-19 – was this time the centrepiece of the topic, as he delivered: Government Ministers want to level-up Britain. Can that be done without levelling-up local media first?

The lecture explored the impact of local news moving online, as the traditional local newspaper business model collapses. The result has led to the publication of original, local news stories diminishing. Instead, local news outlets chase clicks for cash by posting inane, farcical stories — often with no affiliation to the local area. Mike gave the humorous yet concerning example of Birmingham Live publishing a story about the ‘world’s largest crisp’ found in Liverpool — a story that drowned out any genuine local news. The lecture went onto consider whether quality local news could be made commercially viable again and how encouraging local news platforms might help Government Ministers correct regional imbalances and deliver on their “levelling up” agenda.

Keep on an eye on the NBS social channels and event listings for future Business Leaders Lectures starting next academic year as we aim to offer valuable insights into achieving success.

Honorary Visiting Professor Mike Sassi and Executive Dean of NBS Baback Yazdani
Honorary Visting Professor Mike Sassi delivers: Government Ministers want to level-up Britain. Can that be done without levelling-up local media first?
Guests speak with Honorary Visiting Professor Mike Sassi
Executive Dean of NBS Baback Yazdani introduces Honorary Visiting Professor Mike Sassi
Guests in conversation at our Business Leaders Lecture